A random look at the life and times of Jim Rising recovering radio addict and newspaper columnist.

Monday, July 27, 2009

"¡Yo quiero Taco Bell!"

I just never took to her. Oh I mean she was cute and all. But as an endorser for something I was supposed to eat, no it didn’t make sense to me. And don’t get me wrong. I love to eat. In particular I love the type of food that the cute little 15 year old was hawking. It’s just that because she could speak the language didn’t mean she was going to convince me to try her brand. There were those who claimed that she was nothing more than a thinly veiled cultural stereotype. They were in my opinion way off base. And she had, as they say in the ad business, legs. She was able to last almost four years in a field where sometimes a job could last a week. Remember Herb? Sales for Burger King didn't just stagnate during the Herb campaign, sales went down. But Gidget, the real name of The Taco Bell Chihuahua, not only had longevity but her ads coined a few catch phrases which outlive her. "¡Yo quiero Taco Bell!" ("I want Taco Bell!" or "I love Taco Bell!"). "Drop the chalupa!" “Viva Gorditas!," meaning "Long live Gorditas!" and who can forget "Here, lizard lizard lizard...?" Of course the dog was voiced by a voice actor named Carlos Alazraqui who was also Mr. Weed on Family Guy. But as I said before I just have a problem with a dog endorsing something to eat. I have owned a few dogs. Dogs eat, well dog food. They also will eat almost anything. My dog ate, and I am not making this up, a skunk. Dogs also lick themselves in places that just can’t taste good. And they lick other dogs there too after they have a sniff or two. So having a dog suggest what’s for dinner is just not something that I ever bought into. I would even buy into that creepy Burger King guy before letting a dog lead me into a fast food restaurant. Gidget was by all accounts a pretty mellow dog, preferring to sleep. She ended up costing Taco bell 42 million dollars in the end when the fast food purveyor was sued by the alleged originators of the Taco Bell Chihuahua concept and lost. 42 million is a whole lot of burritos, don’t you think? But Gidget lived a long doggy life. 15 years in dog years is 105 human years, right? That’s even older than Manny Gordon, may he rest in piece with his catch phrase intact as well. It’s not a bad legacy to leave I guess. A catch phrase. “Enjoy, enjoy!” "¡Yo quiero Taco Bell!" And “…but then again I could be wrong.”
Here Lizard, Lizard, Lizard

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